Gale Lag Ja song added to the Bollywood movie De Dana Dan

The Gale Lag Ja song has created quite some news in the past few days. The sensuous song starring Akshay Kumar and Katrina Kaif has generated quite some interest however, it was not part of the movie. Director Priyadarshan and his crew have had a great marketing strategy. The song was a bonus song and would be a part of the movie De Dana Dan only after a few days. And yes, movie buffs who have waited for the Gale Lag Ja song to be part of De Dana Dan can now go to the theatres and watch it. The song has been added and all the newspapers and ads have come out with prominent advertisements mentioning the inclusion of the song.

The promotion and marketing strategy has come to be of great significance and each film in Bollywood is trying to outdo the other with better marketing plans. With De Dana Dan doing well at the box office, the inclusion of the Gale Lag Ja song is surely going to work for the film positively. And as for marketing we are watching the step by step grand strategy of Paa. What say you?

De Dana Dan - Gale Lag Ja song missing in the film

De Dana Dan, The Priyadarshan directed laugh riot is in the theatres. However, for those who decided to go to the theatres for the Gale Lag Ja, the steamy number starring Akshay Kumar and Katrina Kaif, it was disappointing.The song in which Akshay and Katrina Kaif are shown soaking in the rains is not a part of the De Dana Dan movie yet. When asked director Priyadarshan says, the song is a bonus and he is keeping it away for some more time. It may be 3-4 days before the song hits the theatres. So much for marketing talent!!

The film is likely to do well as Akshay considers Katrina Kaif to be his lucky charm. With a list of flops like Chandni Chowk to china, Kambakkt Ishq and the latest underwater thriller Blue, Akshay sure is looking forward to De Dana Dan helping him make a turnaround.